With slowing real estate market, it's time to refine your marketing and advertisement strategies.
Here are 10 ideas to push through a declining real estate market:
1. Take advantage of the Internet
- If your website sucks, redesign it. Find a site builder if you don't know how to do it.
- Provide more useful and related information such as building features, renovation, renting, etc.
- Improve your Google and search engine ranking.
- Reduce website maintenance cost (should be less than $100/month, not hundreds of thousands).
- Start writing blog if you haven't done so. Fresh content means more visitors.
- Get on social networking, such as Facebook, MySpace, Meetup.
2. Advertise Effectively
- No matter how much you spend, ensure that you track the ROI (return on investment).
- It's important to know how clients found you
3. Google Adwords or PPC (pay-per-click)
- Use it wisely and not over spending.
- Define your keywords and optimize your PPC.
4. Showcase your expertise
- Write blog about your opinions in the Canada or U.S market
- Lot of buyers and sellers must have lot of questions. Go out and help them! e.g. Is it a good time to buy? sell? Should I wait a little? Where to buy?
- Do NOT copy and paste contents from other website, this doesn't help your search engine ranking because search engines know who owns the original contents.
5. Be different, be creative
- Don't follow others, think and do it your own way.
There are lots of options out there. Start thinking outside the box. Be different and take advantage of the Internet!
